Modeling : Introduction
Modeling today has become one of the most sought after career options for youngsters . This is one of the most thrilling as well as lucrative profession, it attracts males and females equally, though there was a time when females dominated the field. With the expansion of consumerism and media there has been a fabulous boost in the ad industry. This along with upsurge in fashion industry have made modeling an attractive career option.
It has generated a large and continuing demand for fresh faces and personalities to launch and promote a variety of branded products or show a garment to its best advantage.
Modeling is undoubtedly a glamorous field which offers tremendous opportunities to travel and meet various classes of people. Moreover once established it is a highly paid job. Even with all these plus points it involves lot of hard work, dedication and perseverance to be successful in this field. It is a highly competitive and short- lived career. Further, stress factor is high and the hours are erratic. The job also requires a lot of stamina and patience.
It is a profession where educational qualifications become insignificant and physical attributes and personal qualities assume importance.
Modeling are of various types. The modeling can be broadly classified into ramp modelling, television modeling and print modeling.
Modelling : Eligibility & Course Areas
Eligibility: There is no specific qualification or age limit to enter into this field. First step for making an entry is to prepare a portfolio. This consists of a series of photographs taken by a professional photographer. The portfolio can then be shown to an advertising agency, a model co-ordinating agency providing suitable models according to requirements, or a fashion designer. Another way to enter into this career is to apply for the contests sponsored by magazines, cloth manufactures, cosmetic companies etc and participating in beauty pageants.
There are no set standards of training in this area, and models are usually expected to learn on the job. A beginning for training in this field has been made by ex-models who have set up training schools, however it is restricted mainly to Delhi and Mumbai.
Training programs includes instructions on beauty care, make-up, hair styling, diet and exercise, how to walk and carry yourself elegantly and so on. These training programs include guidance on how to make a contract and other technicalities. Guidance on making a portfolio also forms a part of such training programs.
Personal attributes:
Main attributes required to become a model is a good and healthy complexion, and lustrous hair. Models should be tall, fashion industry criteria for best models are 5'7" to 6' or 6' plus. For a man, height should be 6' or 6' plus and he should be muscular. Being photogenic is the single most important quality to have for a model. Apart from this good knowledge of acting, camera friendly attitude and a great amount of self confidence will reward success in this profession. They must also be open to criticism
Modelling : Job Prospects & Career Options
Job prospects
There is no dearth of jobs in modelling these days. Job prospects are available to models :
• In product advertising
• Featuring in music videos
• Doing live fashion shows
• Showroom displays or garment fairs
• Opening a school for models
• Setting up a model co-ordinating agency
• Acting in television programmes or films
Career options
Modelling can be mainly classified into Television modelling, Print modelling/Still modelling, Ramp modelling/live modelling, Show room modelling, Advertising modelling etc.
Television modelling: This involves modelling before the Movie camera, to be used for Television commercials, cinema, video, internet etc. Modelling for video or films often includes some acting or dance and is mostly conducted on location. To make a successful television model you need a flair for acting.
Print modelling: Models generally pose for still photographs, to be utilized in the press advertisements, brochures, magazines, catalogues, calendars etc. Models for print media have to work along with ad agencies and photographers.
Show room modelling : As per the name it take place in the showrooms. Models work generally for the exporters, garment manufacturers and the big garment retailers to display the latest trends of fashion to the buyers.
Ramp or catwalk modelling / Live modelling: Requires models to display the garments and accessories in front of a live audience. This can be at an exhibition or a fashion show, or at a showroom or point of purchase. Ramp modelling, thus, requires long hours of practice. Performing in a live show before an audience can be very stressful. It requires tremendous confidence and poise. Ramp models should have a good posture, walking style and body language.
Advertising modelling: This is the one where both print & electronic media has equal importance. It is in order to promote or popularise a product. Advertising models appear in press advertisements, on posters, in TV commercials and advertising films. Advertising modelling is open to models of all age groups. Basic acting skills and a photogenic face are must.
Modelling : Remuneration
The amount of money paid to models depends upon how prestigious the show is and who the organisers are. Female models typically earn more than male models for similar work. An established model who is consistently on the popularity charts earns anything between Rs 20,000 to Rs 50,000 per fashion Show. Low budget shows pay models somewhere around Rs 5,000 to Rs 10,000. Print ads pay according to the number of photographs used. Magazine spreads and billboard advertisements also pay well - reputed magazines paying around Rs 15,000 to Rs 25,000 per photograph.
Modelling : Contact Details of Model / Talent Agencies
Modelling Agencies in USA(New York Only)
University Models Inc.
1133 Pleasantville Rd, 3rd Flr, Briarcliff Manor, NY 10510
web: www.universitymodels.com
E-mail: Contact Us
Fax:914-923-3664
• Conwall Career Centre
Two Symphony Circle, Buffalo, NY 14201
Ph: 716-884-0763; Fax: 716-882-8931
• New Faces
70-10 Austin St, Forest Hills, NY 11375
Ph: 718-261-7759; Fax: 718-261-3506
• Personal Best,
3960 Harlem Rd, Ste 11C, Buffalo, NY 14226
Ph: 716-839-9012
• Nexus Personal Mgmt,
PO Box 614, Fairport, NY 14450
Ph: 716-425-1377; Fax: 716-425-1362
• New Faces
25 Woodbury Rd, Hicksville, NY11081
Ph: 516-822-4208; Fax: 516-938-1725
• Barbizon/Shiver Model Management
117 Metropolitan park, Liverpool, NY 13088
Ph: 315-457-7580; Fax: 315-457-6289
• Claire Model & Talent Mgmt Inc.
PO Box 1351, Long Beach, NY 11561
Ph: 516-897-3703; Fax: 516-889-4889
Email: Contact Us
• Mary Therese Friel Inc.
1251 Pittsford Mendon Rd, Mendon, NY 14506
716-624-5510; Fax: 716-582-1268
Web: www.youcanbe.com
• Elite Model Management
111 East 22nd St, New York, NY 10010
Ph: 212-529-9700; Fax: 212-475-0572
• Flaunt Model Management Inc.
114 East 32nd Street, Ste 501, NYC, NY11016
Ph: 212-679-9011
• Grace Del Marco Multi-Cultural Model & Talent Group
350 fifth Avenue, Ste 3110, New York, NY 10118
Ph: 212-629-6404; Fax: 212-629-6403
• Gramercy Models Inc
928 Broadway, #500, New York, NY 10010
Ph: 212-598-1003; Fax: 212-254-9486
• ID Men
155 Spring Street, New York, NY 10012
Ph: 212-334-4333; Fax: 212-334-4999
• Karin Models
524 Broadway, New York, NY 10012
Ph: 212-226-4100; Fax: 212-226-4060
• The Lyons Group
505 Eighth Ave, Ste 1400, New York, NY 10008
Ph: 212-239-3539; Fax: 212-643-1920
• Mac2
156 Fifth Avenue, Suite 222, New York, NY 10010
Ph: 212-627-3100; Fax: 212-627-7293
Web: www.macdonaldrichardsmodels.com
Email: Contact Us
• Madison Models
84 Wooster St, 4th Flr, New York, NY 10011
Ph: 212-941-5577; Fax: 212-941-5559
Web: www.madisonmodels.com
Email: Contact Us
• Major Model Management
381 Park Ave South, Ste 1501, New York, NY 10016
Ph:212- 685-1200; Fax: 212-683-5200
E-mail: Contact Us
• Marilyn Inc
300 Park Ave South, 2nd Floor, NYC, NY 10010
Ph: 212-260-6500; Fax: 212-260-0821
• Maxx Men
30 E 20th st, 6th Fl, New York, NY 10003
Ph: 212-228-0278; Fax: 212-228-0438
• Mc Donald/Richards Model Management . NYC
156 fifth avenue, Suite 222, New York, NY 10010
Ph: 212-627-3100; Fax: 212-627-7293
Web: www.mcdonaldrichardsmodels.com
E-mail: Contact Us
• Mega Management
594 Broadway, Ste 507, New York, NY 10012
Ph: 212-334-5800; Fax: 212-334-9164
• Metropolitan
220 Fifth Ave, Ste 800, NYC, NY 10001
Ph: 212-481-0500; Fax: 212-481-2525
• Model & Talent Management
15 Penn Plaza, Ste. 170 New York, NY 10001
Ph: 212-239-6608; Fax: 212-967-4256
• Natasha's Models .Scouting Office
143 E 13th, New York, NY 10003
Contact : Allesandra Litta
Web: www.natashas.com
Tel/Fax: 212-475-8783
• New York Model Management
149 Wooster St, 7th Floor, NYC, NY 10012
Ph: 212-539-1700; Fax: 212-539-1775
Web: http://www.newyorkmodels.com
• Next Management
23 watts Street, New York, NY 10013
Ph: 212-925-5100; Fax: 212-925-5931
Web : www.nextmodels.com
• New York City, Modeling Agencies, Children
Ford/Children, 142 Greene St, 4th Flr, NYC, NY 10012
Ph: 212-219-6150; Fax212-219-6156
• Generation Model Mgmt Inc
20 West 20th, Ste 1008, New York city, NY 10011
Contact : Patti Fleischer
Ph: 212-727-7219; Fax: 212-727-7147
• Little Macs/Macs Teens
156 Fifth Avenue, Suite 222, New York, NY 10010
Contact : Benjamin Donner
Ph: 212-627-3100; Fax: 212-627-7293
Web: www.mcdonaldrichardsmodels.com
• Product Model Management Inc
240 W 35th, Ste 1001, New York, NY 10010
Ph: 212-563-6444; Fax: 212-465-1967
• Withlemina /Children's Division
300 Park Ave, South, New York, NY 10010
Ph: 212-473-1253; Fax :212-473-3223
Modelling Agencies in Canada, Newfoundland
X-Posure International Inc
155 Water St. Ste 101. St John's NFLD A1C 1B1
Contact : Ms Alma Connock
Ph: 709- 579-2996; Fax: 709-726-3956
Contact Details of Model / Talent Agencies in Australia
• Allure International Models Pty Ltd
35 Dover St, Albion, QLD 4010
Contact : Jacqueline Schell
Ph: 7-3262-6566; Fax: 7-3262-6577
• Tamblyn Models
Concrode House - Level 2, 217 George St, Brisbane, Qld 4000
Contact : Sallie Tamblyn
Ph: 7-3229-1299; Fax: 7-3229-1243
• Cosmopolitan Model Mgmt
537 Malvern Rd, Toorak, Melbourne, VIC 3142
Ph: 3-9823-1438; Fax: 3-9826-5196
Contact : Deborah Miller
• Jemma International PTY LTD
Level 3, API House, 100 Murray St, Perth, WA 6000
Contact : Maxine Howell- Price
Ph: 8-9421-1770; Fax: 8-9421-1797
Email: Contact Us
• Spiers Model Management
858 Hay Street, Perth 6000- Western Australia
Contact : Liz Joyce /Jan Fabretti
Ph: 8-9322-1044; Fax: 8-9322-1044
Web : www.spiers.wantree.com.au
Email: Contact Us
• China Arts - Int'l Asian Model Management
7B, 2nd Flr, 251 chapel St, Prahran, VIC 3181
Contact : Hanning l. Han
Ph: 3-9533-6688, 0412-466-996; Fax: 3-9533-6688
• Giant Management PTY Ltd
15 Darling St, PO Box 580, South Yarra, VIC 3141
Contact : Greg Tyshing
Ph: 3-9866-6455; Fax: 3-9866-6389
Email: Contact Us
MODEL INSTITUTIONS IN INDIA
Aditi Modelling Service, Bangalore( Karnataka )
324,Upper Palace Orchard , Bangalore ( Bangalore (Bengaluru) Dist. ) - 560 080
Ashraf Studios, Mumbai( Maharashtra )
Opp.Mahim Rly. Station,Mahim West , Mumbai ( Mumbai Dist. ) - 400016
Boman Irani, Mumbai( Maharashtra )
51/L. Paradise,Shyam Niwas,Bhulabhai Desai Road , Mumbai ( Mumbai Dist. ) - 400026
Catwalk, New Delhi( Delhi )
K-40, Hauz Khas Enclave , New Delhi ( Delhi ) - 110016
Face 1, Mumbai( Maharashtra )
797, Jesia Building,Jam-e-Jamshedji Road,Parsi Colony,Dadar , Mumbai ( Mumbai Dist. ) - 400 014
Glitz, New Delhi( Delhi )
F-100 Lajpat Nagar II , New Delhi ( Delhi ) - 110 024
Mayrose Management Services, Mumbai( Maharashtra )
302,Radha Mukund,B.P. Road,Dahisar-West , Mumbai ( Mumbai Dist. )
New India Models.Com, New Delhi( Delhi )
201,Mayur Plaza,LSC Opp. ASN School, Mayur Vihar Phase-1 , New Delhi ( Delhi )
Ozone Models Management, Mumbai( Maharashtra )
Gamdevi Phiroze Shah Road,Santa Cruz(W) , Mumbai ( Mumbai Dist. ) - 400007
Passion EC, Kolkata( West Bengal )
191,Sector I,Salt Lake , Kolkata ( Kolkata Dist. )
Platinum Models, New Delhi( Delhi )
A 276, Shivalik , New Delhi ( Delhi ) - 110017
Profilez Estd., Hyderabad( Andhra Pradesh )
P29, F10, UCO Avenue Apts.,Novodaya Colony,Srinagar , Hyderabad ( Hyderabad Dist. )
RG Advertising & Modeling Agency, New Delhi( Delhi )
J-1/31, Malviya Nagar , New Delhi ( Delhi ) - 110017
The Bridge, New Delhi( Delhi )
201,Bhanot Trade Centre,Paschim Vihar , New Delhi ( Delhi )
The Modelling Academy, Mumbai( Maharashtra )
Malad , Mumbai ( Mumbai Dist. ) - 400064
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